BMW i Born Electric Tour Makes First Stop in Italy
The BMW Group inaugurated the BMW i Born Electric Tour at the Palazzo delle Esposizioni located at Via Nazionale 194 in Rome, Italy.
The worldwide tour will go on to visit six other major cities over the next 12 months: Dusseldorf, Tokyo, New York, London, Paris, and Shanghai.
BMW i sub-brand was introduced by the BMW Group last year and is now in the process of preparing for the launch of vehicles under the brand in coming years. The models will be characterized by extremely low environmental impact and designed for the express purpose of reconciling the demands for individual mobility and sustainability.
Two prototypes are being presented at the event: the BMW i3 Concept and the BMW i8 Concept. With its zero-emissions all-electric engine and a range of 80-100 miles, the BMW i3 Concept was designed expressly for city use. True to BMW, it also offers a dynamic driving experience.
The presentation in Rome is designed to demonstrate the BMW Group’s holistic approach to future mobility, not only in terms of products displayed, but also in terms of networking information, technologies, and transportation systems. The initiative also benefits from collaboration with the Italian architect and designer, Fabio Novembre. Through collaboration with the Officina Design and Driade, he will create his interpretation of the city and be the first of seven major world-class artists engaged to offer their visions of the urban context.
BMW i recently acquired an interest in MyCityWay and ParkatmyHouse web portals. ParkatmyHouse makes it possible for private persons to rent their personal parking space when it is not in use, via the internet or a specific smartphone application.
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