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MyFord Touch will Coach Drivers to be Fuel-Efficient

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Ford has unveiled MyFord Touch, a new navigation feature for upcoming Ford models that allows a driver to pick the most fuel-efficient route.

Ford’s advanced new in-vehicle system – MyFord Touch – offers an array of real-time information on fuel economy performance that can coach drivers to get more miles to the gallon and save on fuel costs.

In addition to the fastest or shortest route, MyFord Touch’s map-based navigation system offers an Eco-Route option that quickly calculates the most fuel efficient route a driver can take to get from A to B.

MyFord Touch enables drivers to monitor and track their vehicle’s real-time fuel economy performance and mile-per-gallon averages for the past five, 10 and 30 minutes in the form of a bar chart next to the fuel gauge on the display.

Drivers can customize the amount of information provided to meet their needs and hone their eco-driving skills over time

According to Ford, test drivers with MyFord Touch increased their efficiency 15 percent. That could add up to more than 22 billion gallons of gas per year in the
United States.

MyFord Touch is the latest innovation from Ford to help drivers optimize fuel economy. It builds on the fuel efficiency “coaching” concept Ford pioneered on its SmartGauge™ with EcoGuide cluster for the 2010 Ford Fusion Hybrid and Mercury Milan Hybrid as well as the all-new 2011 Lincoln MKZ Hybrid.

The system provides real-time fuel economy data and promotes fuel-efficient driving by showing a graphic of growing leaves and flowers.

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