Toyota Named 'Best Global Green Brand' by Interbrand

Toyota retains the number one position in the second annual Best Global Green Brands report, published by international brand consultancy Interbrand this week.

This year automotive brands appeared eight times in the top 50 Global Green Brands, four of which (Toyota, Honda, Volkswagen and BMW) ranked in the top ten.

The report gauges the gap between public perception of a brand’s environmental performance – its “green image” – and its actual environmental practices, using publicly available data and information.

Interbrand credits Toyota’s achievement to the fact it continues to make environmental sustainability a core priority, and it cites the expansion of the world’s first mass-produced full hybrid vehicle, the Toyota Prius, into a full family of models as a further success story for the company.

Worldwide sales of Toyota’s full hybrid vehicles passed four million at the end of April this year.

Toyota is aiming to reduce carbon emissions throughout the complete manufacturing and sales processes. It is also working towards conserving natural resources through reuse and recycling of materials.

According to this criteria the top ten environmentally friendly brands, according to Interbrand's 2012 "Best Global Green Brands" report are as follows:

01.  Toyota
02.  Johnson and Johnson
03.   Honda
04.   Volkswagen
05.   Hewlett Packard
06.   Panasonic
07.   Dell
08.   Siemens
09.   Danone
10.   BMW

Automotive brands outside of the top ten in this year's 50 Best Global Green Brands were:

15. Ford
16. Mercedes
17. Hyundai
21. Nissan