Toyota Named 'Best Global Green Brand' by Interbrand
Toyota retains the number one position in the second annual Best Global Green Brands report, published by international brand consultancy Interbrand this week.
This year automotive brands appeared eight times in the top 50 Global Green Brands, four of which (Toyota, Honda, Volkswagen and BMW) ranked in the top ten.
The report gauges the gap between public perception of a brand’s environmental performance – its “green image” – and its actual environmental practices, using publicly available data and information.
Interbrand credits Toyota’s achievement to the fact it continues to make environmental sustainability a core priority, and it cites the expansion of the world’s first mass-produced full hybrid vehicle, the Toyota Prius, into a full family of models as a further success story for the company.
Worldwide sales of Toyota’s full hybrid vehicles passed four million at the end of April this year.
Toyota is aiming to reduce carbon emissions throughout the complete manufacturing and sales processes. It is also working towards conserving natural resources through reuse and recycling of materials.
According to this criteria the top ten environmentally friendly brands, according to Interbrand's 2012 "Best Global Green Brands" report are as follows:
02. Johnson and Johnson
05. Hewlett Packard
Automotive brands outside of the top ten in this year's 50 Best Global Green Brands were:
- Geneva 2008: New Diesel Engines for Ford Mondeo, Ford S-MAX and Ford Galaxy
- MIT Scientists Find New Way to Generate Electricity
- SolarCity, Rabobank to Build Fast-Charge Electric Car Charging Corridor
- High Performance, 92 Mpg High Mileage 3 Wheel Sport Car
- 2007 Frankfurt Preview: Peugeot 308RC Z Concept Car