PLUS Performance Package for 2011 Toyota Prius

Toyota said today it will offer PLUS Performance Package for the 2011 Toyota Prius.

First debuted at the 2010 Specialty Equipment Market Association (SEMA) Show -- the Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).

Available only in limited quantity, the new Prius PLUS Performance Package will be offered with a choice between four exterior colors: Blizzard Pearl, Classic Silver Metallic, Black and Winter Gray Metallic.

The Prius PLUS Performance Package starts with a seven-piece aerodynamic ground effects kit that delivers an aggressive and lower-profile stance. It includes front and rear bumper spoilers, sleek side skirts and a uniquely styled rear diffuser. The custom body kit was aerodynamically designed and engineered to reduce the vehicle’s coefficient of drag, maintaining its already great fuel efficiency.

Complementing the body kit are race-inspired 17-inch forged alloy wheels. The higher strength-to-weight ratio reduces the upsprung weight, assists in keeping the corner weight down and performance up, while maintaining the Prius’ overall light vehicle weight and high fuel efficiency. The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintaining Prius’ low rolling resistance. The attractive split five-spoke pattern with a liquid metal protective finish will keep the appearance looking great.

The performance side of the PLUS package delivers excellent traction and handling that will surprise any automotive enthusiast without sacrificing fuel efficiency. The track-tuned lowering springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear.   This enhances the vehicle’s on-road performance through quicker turn-in, enhanced steering response and improved cornering ability. A tuned rear sway bar is added to help reduce body lean for flatter cornering and maneuverability. This helps provide the driver control and confidence while touring, mountain driving or just plain having fun.  The sway bar is constructed of high carbon spring steel, powder coated to prevent corrosion and road damage.

Finishing off this exciting package is custom badging for an exclusive look combined with limited-edition PLUS logo carpet floor mats for that extra custom touch.

Available as an add-on option on all Prius models, the PLUS Performance Package adds accessories in a unique combination at a special value price of $3,699 for Prius Two, Three, and Four models and $2,999 for the Prius Five.

Ordering for the limited production 2011 Prius PLUS Performance Package will begin in July.