DENZA Electric Concept Unveiled at Beijing Auto Show

BYD Daimler New Technology Co., Ltd. (BDNT), the 50:50 joint venture between Daimler and Chinese BYD, has revealed the DENZA electric car concept at the Beijing Auto Show.

Over 200 engineers and experts from both companies have gathered and combined their strengths at BDNT’s base in Shenzhen.

BYD is providing its expertise in battery technology and e-drive systems, as well as their experience in bringing electric vehicles onto the roads of China.

Daimler is contributing more than 125 years of excellence in automotive design and know-how in vehicle architecture, safety and quality.

The concept car unveiled today, a full electric battery-driven model, was designed, and will be built and sold in China.

The DENZA is carefully designed to reflect the strengths of the car, as well as the values of the company, two carmakers said today. The main feature is a large white ribbon which flows all around the booth, defining its dimensions and the character of the interior. The sense of movement – like a car on the road - is reinforced by the actual movement of the light in the LED strip along its rocker panel. The LED light is the identical blue found in DENZA logo and in the body paint of the car. This “DENZA blue” color represents the company’s twin conceptual foundations of environmental responsibility and cutting-edge technology.