Porsche To Skip 2008 Detroit Auto Show

11 June, 2007 12:00:00

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Porsche Cars North America Inc., the North American arm of the German sports car company, announced this morning that it will not be at next year’s North American International Auto Show in Detroit.

The company said it is revaluating its presence at traditional auto shows. It wants to focus resources on interacting directly with Porsche’s customer base.

“As a media showcase for new products, the Detroit Auto Show is clearly the premier international auto show in North America. Still, as Porsche strives to seek new, more personal ways to directly reach out and communicate to its potential customer base, we need to look beyond the traditional consumer auto show — even ones that are highly renowned in the industry.”, says in the statement David Pryor, Porsche Cars North America vice president of marketing.

“For us, this is a strategic business decision that allows us to allocate our limited marketing resources more effectively.”

2009 Porsche Cayenne Hybrid

In a statement, the company said its auto show activities will be concentrated in its main sales areas. It singled out auto shows in New York, Chicago, Los Angeles, Miami and Toronto.

The company’s sales figures back up its assertion: In the 2005-2006 fiscal year, it sold more than 20,000 of the 36,669 cars it sold on the U.S. east and west coasts.

Detroit’s auto show is scheduled for Jan. 19-27, with three days of media previews before it opens to the general public.